A first for Lloyd's of London
Following the recent launch to the London market of their latest cyber insurance product, CyberClear365, Hiscox briefed Purity to design and produce an experiential stunt in the iconic Lloyd’s of London building.
The aim for the experiential activity was to create curiosity and intrigue among brokers and underwriters by doing something which has never been seen before in Lloyd’s. The activity was designed to improve brokers’ perception of Hiscox London Market, open up the conversation of cyber security and ultimately establish Hiscox as leading the way in emerging risk.
The Cube was the first of its kind to ever to be installed in the Lloyd’s of London building. In total, 150 participants attempted to crack the cube and one lucky winner with the highest score of the day won the trip to Vegas.
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