A first for Lloyd's of London
Hiscox Cyber Cube
Following the recent launch to the London market of their latest cyber insurance product, CyberClear365, Hiscox briefed Purity to design and produce an experiential stunt in the iconic Lloyd’s of London building.
The aim for the experiential activity was to create curiosity and intrigue among brokers and underwriters by doing something which has never been seen before in Lloyd’s. The activity was designed to improve brokers’ perception of Hiscox London Market, open up the conversation of cyber security and ultimately establish Hiscox as leading the way in emerging risk.
Experience
Using specialist smart glass technology, the 3m x 3m LED Cube was created and installed by Purity to house a cyber experience in the heart of the Lloyd’s trading floor.
Hiscox and Purity collaborated with Immersive Labs, cyber skills specialists, who developed three cyber games within the cube:
1. Test your cyber security knowledge.
2. Identify the phishing email.
3. Create an ‘un-hackable’ password.
"It's fun, memorable and a really innovative way to bring something to life."
Kate Markham
Hiscox London Market CEO
Participants were invited to crack the cube by moving through the three timed games. The winner who gained the most points across all three games was awarded the ultimate prize of a trip for two to Las Vegas, home of DEF CON, one of the world’s largest hacking conferences.
Results
The Cube was the first of its kind to ever to be installed in the Lloyd’s of London building. In total, 150 participants attempted to crack the cube and one lucky winner with the highest score of the day won the trip to Vegas.
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