Delivery Pit Stop
Freuds PR briefed us to produce a KFC Delivery Pit Stop at Moto Cherwell Valley Services near to Silverstone prior to the British Formula 1 Grand Prix.
The activity was to raise awareness of KFC Delivery’s partnership with Sky Sports.
We created a high-octane pit stop experience, giving visitors to the services on the way to Silverstone the opportunity to have a unique car refresh experience, and a free KFC delivered directly to their car before they left the pit lane.
We rebranded signage throughout the services to promote the activity, created a KFC pit stop box, and our pit crew team delivered a high-energy car spritz, delivered in true Formula 1 style.
With a car refresh and free KFC Delivery, the event became an unbeatable celebration of racing, perfectly paired with finger-licking fried chicken.
through the pit stop in 2 hours
of KFC delivered
Let’s get started