Purity were briefed to produce and execute an experiential campaign to promote the exclusive LG Signature range of products.
As this was for the ultra-premium range from LG, the target was to reach high-net-worth consumers in the run-up to, and over, the Christmas and New Year period in the City of London.
Purity designed, planned, built, and managed the activation in a three-week period. Located at One New Change in the City of London the LG Signature experience was supported through a social media campaign and competition.
Key products from the new LG Signature range were showcased throughout the highly visual pop-up experience that was located in the shadow of St Paul’s Cathedral.
Purity Staffing provided the brand ambassadors, who were trained at LG on the relevant products from the range. The team guided consumers through the installation demonstrating the product benefits of each individual product.
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