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Conference in Dubai

Purity - Marriott Bonvoy Conference in Dubai


To showcase the Marriott Bonvoy and Mercedes-AMG Petronas Motorsport partnership at a B2B conference in Dubai.

Additional Task

To design and build a display case for showcasing the Mercedes-AMG Petronas driver’s kits.


Purity designed an immersive experience zone transporting attendees to the heart of the Yas Marina circuit. Guests battled it out in dual racing simulators, experiencing the thrill of Formula 1 within a luxurious Marriott setting. Competitive spirit soared as attendees vied for the top spot on the leaderboard and exclusive branded merchandise.

A bespoke display case took centre stage, showcasing the race suits, helmets, gloves, and shoes of Lewis Hamilton and George Russell, the star drivers of Mercedes-AMG Petronas Motorsport for 2024.


This activation successfully merged the luxury and hospitality of Marriott Bonvoy with the high-octane world of Formula 1, creating a memorable experience for the conference attendees.

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