Purity were appointed by Nyetimber and MSM to manage operations and staffing of the Nyetimber Pop-Up Bar which was activated in the East piazza of Covent Garden throughout June 2017. This year Covent Garden celebrated 500 years and following the Royal Chelsea Flower Show in May, the iconic location in Central London ran a Nyetimber in Bloom event.
The walk-in pop up bar served drinks by the glass, half-bottle or full bottle and was operated as a commercial venture. Londoners, tourists and international guests were offered the opportunity to experience the Nyetimber brand and purchase drinks from across the range.
Purity were responsible for managing the pop-up Nyetimber bar providing full event management service including venue set-up each day, operating of service, provision of licensed staff, guest management each day and planning of event management with Nyetimber and Covent Garden team throughout the five-week period. A VIP and press event kicked off the activation before members of the public enjoyed the experience throughout June.