VIP Hosting for Royalty at the Rugby World Cup | Purity
working at one of the world’s largest sporting events

Rugby World Cup

Purity were briefed by Pulse Group to work with their client, England Rugby, for the 2015 Rugby World Cup. Purity were tasked with providing the host/hostess staff in the exclusive Spirit of Rugby VVIP Guest Lounges (incorporating the Royal Boxes) which hosted Royalty, Political leaders, World Governing Body Presidents, sports stars and celebrities. Purity was also tasked with staffing the Kensington Gardens Hotel RWC VIP floors where the friends and families were looked after throughout the Tournament as part of the RWC VIP Guest Programme.

Purity ran casting days across the UK, which over 500 staff applied to be part of, to recruit staff for all stadiums through the creation of regional staffing teams. Training sessions were then held in partnership with England Rugby 2015 at all 13 stadiums around the country. In total we selected a core team of 35 staff to work across all the regions.

Purity staff worked across a total of 48 Rugby World Cup matches with 100% compliance throughout the Tournament.