VIP Hosting for Royalty at the Rugby World Cup | Purity
Working at one of the world’s largest sporting events

Rugby World Cup

Pulse Group briefed Purity to work with their client, England Rugby, for the 2015 Rugby World Cup. We provided staff to host in the exclusive Spirit of Rugby VVIP Guest Lounges (incorporating the Royal Boxes) which hosted Royalty, political leaders, World Governing Body Presidents, sports stars and celebrities.

Purity also staffed the Kensington Gardens Hotel RWC VIP floors, where the friends and families were looked after throughout the tournament as part of the RWC VIP Guest Programme.

We ran casting days across the UK, for which over 500 people applied, to recruit staff for all stadiums and create regional staffing teams.

In partnership with England Rugby 2015, we delivered training sessions at all 13 stadiums around the country. We selected a core team of 35 staff to work across all the regions.

Purity staff worked across a total of 48 Rugby World Cup matches with 100% compliance throughout the Tournament.

Make a great impression for your brand