Sunny & Fine's Breakfast Office Sampling
Brief
Sunny & Fine’s wanted to shake up LA’s breakfast routine and introduce their crave-worthy burritos to time-poor office workers.
Our mission?
Deliver hot samples directly to the desks of tastemakers across Los Angeles and make it fun.
What We Did
Over three mornings, we hit some of LA’s most influential offices at breakfast time – serving up hot, delicious burritos and a generous dose of Sunny & Fine’s energy.
We didn’t just deliver breakfast. We transformed offices into burrito-loving playgrounds with:
- Engaging brand ambassadors who made every sampling drop memorable
- Custom merch that turned heads and set off a wave of selfies
- Warm, branded trays of breakfast burritos that rolled in with style
The Results
- 3,000+ burritos sampled in just 3 days
- 6 offices over 3 days
- 97% purchase intent
- Repeated requests for “when are you coming back?”
- A brand moment that turned into watercooler talk across some of LA’s top companies
Why It Worked
By showing up where mornings actually start, at the office, we cut through the noise and became the talk of the building.
With a playful tone and irresistible product, Sunny & Fine’s didn’t just sample food, they sparked joy.
“Purity created an immersive, creative and cost effective campaign for us and the results were excellent”
Brand Manager, Sunny & Fine’s
Let’s get started
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