Amplifying sponsorship through brand experience
BNY Mellon approached Purity to raise awareness of their sponsorship of the men’s Oxford vs Cambridge Boat Race, and Newton Investment Management’s sponsorship of the women’s race.
Purity recruited and trained a team of 40 brand ambassadors that were responsible for distributing over 80,000 branded keepsakes on race day.
The teams operated in Putney, Hammersmith and Mortlake, creating excitement amongst the huge crowds. Purity produced balloons, bam bams and flags for the teams to hand out.
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