using experiential marketing to drive a technology brand
Purity were appointed by Zipcar following a competitive pitch in early 2017. Zipcar is a car-sharing service operating all over the world and an increasing number of cities in the UK with a current focus on growth in London. Our brief was to devise an experiential marketing campaign that could be implemented across London at different times of the year to drive awareness and sign-ups to the Zipcar service.
Purity have worked closely with Zipcar to create and deliver a series of activations at a variety of locations from train stations to shopping malls and consumer events, such as the Lambeth County Show.
Throughout each phase we have carefully tracked and measured the work undertaken by our Zipcar teams to analyse the return on investment for Zipcar.
Towards the end of the year Zipcar activated at Westfield Stratford City, a first for the brand. Purity created an engaging solution that invited consumers to enter a wind machine for the chance to win Zipcar prizes and merchandise. Using experiential marketing to drive this tech-solution based brand has proved to be highly effective.