Using experiential marketing to drive a technology brand
Zipcar is a car-sharing service operating all over the world, including an increasing number of cities in the UK and with a focus on growth in London.
Early in 2017, Zipcar appointed Purity following a competitive pitch. Our brief was to devise an experiential marketing campaign that could be implemented across London, at different times of the year, to drive awareness and sign-ups to the Zipcar service.
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