Looking for skilled, confident staff to represent your brand and get your product directly into people’s hands? Purity People supplies experienced sampling teams who go beyond simple distribution, sparking conversations, educating consumers and driving trial at scale.
We specialise in staffing support for food, drink and FMCG brands running in-store, street-based or campaign-led product sampling.
From supermarkets and festivals to high streets, gyms, offices and trade events, our people are trained to deliver seamless sampling experiences that leave a lasting taste.
We understand what effective sampling looks like and we know how important it is to have people who are enthusiastic, knowledgeable and able to engage with a wide range of audiences.
Confident communicators, focused on quality over quantity.
Fully briefed on product USPs, key brand messages, and allergen awareness.
Equipped to manage set-up, consumer interaction, and basic feedback collection.
Whether it’s a one-off activation or a nationwide roll-out, we match staff to your brand tone, target customer, and environment, always ensuring a professional, personable experience.
Sampling is especially powerful in crowded consumer categories, and our teams are experienced at cutting through.
Alcohol, low and no-alcohol brands in all environments
Soft drinks, snacks, and health & wellness products
Supermarkets, convenience stores, gyms, offices, and city centres
High-footfall venues such as festivals, retail events, and exhibitions
Wherever your audience is, we’ll place sampling staff who can engage, educate and encourage trial.
In-store sampling
Grocery, specialist retail and pop-ups
Street-level engagement
City centres, commuter hubs, and campuses
Venue-based campaigns
Events, expos and seasonal markets
All staff arrive ready to deliver, punctual, polished and pre-briefed with everything they need to hit the ground running.
Sampling is often the first physical interaction someone has with your brand. That moment matters.
That’s why our product sampling staff:
Understand your brand story
and positioning.
Know how to ask the right questions to spark interest.
Are trained in compliance, hygiene and reporting protocols.
They’re not just handing out samples, they’re creating meaningful micro-interactions that convert trial into interest,
driving sales and turning interest into loyalty.
From new product launches to seasonal push campaigns, our case studies show how Purity People have delivered sampling success for food, drink and FMCG brands across the UK and beyond.
Tell us what you’re planning and we’ll build a sampling team ready to represent your product with professionalism and personality.
