BMW MINI appointed Purity to a three contract in early 2016. Purity is now recognised as the official supplier of event staff to BMW and MINI across all events. The nature of events varies from brand-led events as the BMW PGA at Wentworth and Goodwood Festival of Speed to conferences, pop-up stores and retail events.

On appointment, Purity worked with BMW MINI to organise a series of casting and selection days. From this 100 staff were appointed to work as product demonstrators, lead generators or hospitality staff. The range and location of events varies greatly and as a result the BMW MINI team have travelled the length and breadth of the country to work for the brand.

BMW MINI have also invested in significant training to develop the skills and expertise of staff with a number recognised as product geniuses. Since appointment Purity has worked on approximately 200 events providing in the region of 1,000 staffing days.

The events can be very high profile including the Frieze Art Fair, Goodwood Revival, Scottish Open and the Formula E. Purity take great pride in supplying staff of the high quality delivering professionalism at all times for BMW MINI.

Client

  • BMW MINI

Brand

  • BMW & MINI

Project

  • Various

Location

  • UK
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