Touch of Fruit

Volvic tasked Purity with a sampling campaign to launch their new sparkling Touch of Fruit in a can format, driving awareness and trial alongside their existing Touch of Fruit still range.

Experience

The campaign took place over three days at Waterloo Station, a high-traffic commuter hub in London. Purity’s team strategically placed sampling distribution points throughout the station to maximise reach and target busy commuters. Brand ambassadors engaged with potential customers, highlighting key messaging: Touch of Fruit Sparkling is sugar-free and made with real fruit. 

To amplify the impact of the campaign, the 40-meter-long screen at Waterloo Station showcased eye-catching Volvic Touch of Fruit media throughout the three-day activation.