7 Different Forms of Product Sampling You May Not Have Considered
November 2024
Ready to make an impact with your next campaign?
In this guide, we’ll explore creative product sampling strategies proven to drive consumer engagement. Studies reveal that product sampling can increase purchase intent by up to 90%—let’s dive into the approaches that can help your brand stand out.
Why sampling?
Before we get into all the different types of sampling campaigns, let’s quickly talk on a conceptual level about all the aspects which should, wherever relevant, apply to all top-tier sampling campaigns:
- Reach the target demographic as precisely as possible with high-quality, product samples.
- Deliver a positive, memorable experience with the help of engaging, charismatic brand ambassadors/promotional staff.
- Generate actionable data insights about the products, messaging, sentiment and most importantly, sample-to-conversion-rate wherever possible.
- Walk away with engaging, resonant content to amplify the power of your digital campaigns.
With that said, there’s so many ways in which the above can be achieved through various types of product sampling campaigns – so let’s get stuck in!
Positioned product sampling
Positioned product sampling comes in various forms. From reaching purchase-minded customers entering malls and grocers, to pleasantly surprising folks travelling high-footfall underground exits with creative displays, tasty treats and more.
Another example of positioned product sampling is what we did for Greene King who were launching their new IPA. Upon entering each pub, our charismatic brand ambassadors announced their arrival with a loud bell, capturing attention by reading from a scroll. Consumers were invited to participate in a playful coin toss: heads meant winning a free pint of the new beer, while tails led to an entertaining story from the ambassador! The result was an incredibly memorable launch experience: 43 outlet visits; 2,020 samples experienced; and 190 free pints had.
The best thing about positioned product sampling is of course the results, and the results are so fantastic because people love a bit of spontaneity in their lives (and free stuff). This a trend you’ll pick up on throughout the piece!
Guerilla sampling
*Contextual definition of Guerilla: Referring to actions or activities performed in an impromptu way.
Essentially, this is where mobile teams distribute samples directly on streets or outside stores guerilla-style – targeting specific demographics and creating a buzz around your product.
When done strategically, through data-driven targeting – guerilla product sampling is a budget-friendly way to reach your audience in fantastically memorable ways (certainly compared to traditional advertising).
Event-based product sampling
When something is really fun, you’ll tend to remember it, right? You also know the general benefits of catching people in a good mood! Well, creating exciting installations and experiences at music festivals, as well as any sort of event, such as sporting and wellness events capitalises on exactly that!
When your product becomes part of an exciting experience like being at a festival – there’s a strong positive association created in the minds of your target audience! Not to mention, all the amazing content that comes out of initiatives like this, which you can use for years to come to augment your digital campaigns. A good example here is the Malibu Confession Booth we set up, among other places, at two incredible festivals:, Elrow and We Are Fstvl.
Typically the scale at which this kind of product sampling is delivered is larger, and therefore there are cost implications to consider.
Subscription boxes and magazine-insert based product sampling
Taking the magazine insert concept to a new, more modern level – subscription boxes have revolutionised the way consumers discover new products. These curated packages, delivered regularly to subscribers’ doorsteps offer a unique opportunity for brands to introduce products to a highly engaged audience.
Subscription boxes cater really well to specific niches such as beauty, fitness, or gourmet foods – enabling you to put your samples directly into the hands of consumers who are already interested in similar products.
If your brand can catch people in a moment of excitement as they are opening their subscription box – it’s likely to leave a lasting impression.
We at Purity specialise in knowing exactly what subscription boxes will be most valuable for your brand to capitalise on (based on accurate data insights), and also how to make the experience as exciting as possible. If you’re interested in learning how this could work for your products, reach out!
Workspace based product sampling
Imagine reaching an audience during breaks or lunch, in a moment of leisure at the workplace? Your brand becomes the respite, the unexpected, and the fun within an otherwise ordinary day!
This cost-effective and measurable approach offers a strategic advantage for brand acquisition and advocacy. To get an idea of exactly how cost effective workspace based product sampling can be don’t forget to download “The Experiential Activation Toolbox: Selecting the right channel for Product Sampling”
Food delivery: Take-out point-of-purchase product sampling
This is where you reach relevant consumers at the point of purchase, when they’re in the perfect state of mind to experience your product first hand!
Point-of-purchase sampling is therefore an exceptional way to drive purchase intent, and brand loyalty. The data gathered from initiatives like this is also very powerful – great for informing future marketing strategies. For an example, see our work on the KFC Pit Stop.
Airbnb-based product sampling
A welcome pack of delicious treats or a sample pack of skincare products sounds fresher than a pillow with a mint on it, right? Your target market feel the same way, and because it’s a win-win-win between brand, tenant and guest – it can be a real no-brainer depending on your product offerings suitability.
This in-context trial experience fosters brand awareness, positive perception, and purchase intent. Unlike an ad impression, you’re guaranteed to make an actual impression, providing a memorable experience.
Unlock the best sampling for your brand
There are so many ways to do effective product sampling, and the best approaches depend on what you have on offer.
The best way to see how data, and a deep understanding of human nature drives compelling, impactful experiences is to have a look at all of our case studies.
