Brand Ambassadors: Your Secret Weapon to Campaign Success
March 2025
‘People buy from people’ – it’s an age-old phrase, and continues to be reinforced by research and insights from sales and marketing professionals today. Having a human face that your audience can relate to, connect with and trust in, creates meaningful engagement and ultimately drives campaign success.
Ambassadors that share similar demographics, interests, and values with your target audience will create an authentic and genuine connection, which is why it’s more important than ever to know your audience and how they like to engage.
As a promotional staffing agency, we’re all about people and for more than a decade we’ve been leveraging our global network to match diverse talent with a mixed bag of brands, from the ultra-premium to the everyday!
Connecting on a Personal Level
Sleek, Chic and Unique – That was the brief from LG Signature for the promotion of its exclusive range of products. The target audience was high-net-worth consumers in the run-up to, and over Christmas and New Year in London.
Dress to Impress – Did you know that within the first seven seconds of meeting a new person, they’ll have already formed an impression of you? In fact, some studies have shown that the brain only takes a fraction of a second to decide if they like and trust you. These first impressions can significantly influence our subsequent interactions.
That’s why, to attract the right people to the ultra-premium LG Signature product pop-up, our brand ambassadors came looking their best, with ladies in chic black dresses and high-quality coats and gents in sleek black business suits.
A Friendly Face – OK great! So, you’re looking the part and the right people are approaching you, but first impressions rely on more than just the way you’re dressed and how you present yourself. A smile is also highly valued, and eye contact is crucial for conveying trustworthiness and confidence.
Thanks to the smiley faces of our LG brand ambassadors, 5,100 consumers visited the product pop-up.
Know-How Hustle – In order to connect with the right audience, brand ambassadors not only need to look the part, but they need to know their stuff too, from demonstrating live products to providing on-the-spot tech specs.
Purity provided the brand ambassadors with LG training on the relevant products from the range and the team guided consumers through the installation, providing insights on product benefits, and giving 14,000 product demonstrations.
Reflecting Your Brand Personality
Ambassadors should embody your brand with passion and authenticity, engaging your audience at every touchpoint. The right team has the ability to amplify your brand’s reach and curate personalised experiences for your consumers.
Feedback and insights platform Feefo report seeing a 29% increase in customer reviews mentioning authenticity and trust over the last year.
To drive awareness and sales of the UK’s best-selling low and no-alcohol ale, Adnams Ghost Ship 0.5%, brand ambassadors engaged with the public at 100 Liverpool Street. The pop-up had a brightly branded bar, sampling stations, and a spin-to-win wheel, packed with prizes that people couldn’t wait to get their hands on.
Brand ambassadors engaged with the public throughout the day, offering them a delicious sample to try and telling them all about Adnams and its intricate distilling processes that makes Ghost Ship 0.5% unique.
Meanwhile, the Adnams social media team were on-hand to capture it all, driving the reach of the activation beyond the live. Eagle-eyed Adnams fans may have spotted the online competition, where saying the magic words – ”Show me the treasure!” unlocked an exclusive goodie bag of prizes.
On top of this, consumers who enjoyed a sample on the day had the chance to pick up a card, with a QR code taking them to a survey for the chance to win a weekend away at Adnams’ flagship hotel, The Swan in Southwold.
3,206 samples were enjoyed and 2,500 business cards were distributed.
Communicating your Campaign
Not only delivering the message itself, but ensuring that it is conveyed in the right way is essential for executing a successful brand experience campaign.
Recognising the uniqueness of each campaign, we carefully select a team of skilled professionals. We equip these individuals with extensive product knowledge, tailored training to enable them to engage with your audience, spark meaningful conversations, generate new leads that will forge a lasting connection and collect data.
Our campaign with Evian, the official water sponsor of Wimbledon, saw us deliver a playful queue activation during the 14 days of play.
Brand ambassadors were briefed to:
- Position Evian as a source of joyful rejuvenation.
- Highlight the perfect match between Evian and Wimbledon.
- Encourage spectators to refill and reuse Evian bottles.
Purity created a “Mountain of Youth” themed installation featuring a branded photo booth housed in a dome. This playful space encouraged social media sharing using branded hashtags.
Refill stations were strategically placed around the Wimbledon grounds for easy access, and Purity’s brand ambassadors were on hand to communicate this to consumers to ensure they refill their evian bottles.
At the heart of our unforgettable experiences are Purity People. Our talented team is key to unlocking the power of human connection.
With over a decade of expertise, we’ve collaborated with global giants like Samsung, Johnnie Walker, BMW and Marriott, leaving audiences awe-inspired at prestigious events worldwide.
These partnerships have ignited emotional connections and fostered unwavering brand loyalty.
Ready to Meet Your Dream Team?
Your brand’s success hinges on the talent behind it. That’s why we meticulously select, educate, and train our diverse professionals to deliver an extraordinary customer experience.
Together, we collaborate to narrate your brand’s compelling story, cultivate enduring relationships and achieve unparalleled sales success!
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