Following the launch of the new Absolut Mixt RTD (ready-to-drink) range Purity were briefed to design, produce and tour a branded asset to various events across the summer.
The focus for the sampling campaign was to identify events and opportunities which would be associated with a casual daytime drinking occasion, whilst offering samples of Absolut Mixt at these events.
Alongside sampling we were tasked with building in a simple measurable mechanic to collect data on consumer insights around the new Mixt cans.
Our team have sampled over 11,500 cans of Absolut Mixt across three locations and nearly 5,000 samples of Absolut Juice at the Mighty Hoopla Festival. Over 200 insights were captured from the audience to provide a great snapshot of opinions and feedback.
The next phase of the summer sampling tour begins soon, keep your eyes peeled for where we take the Absolut Horsebox next!
Photos by: Matt Whitely (Black and Whitely)
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