Purity provided event and hospitality staff to all BMW and MINI events across the UK. The nature of events varied from brand-led events such as the BMW PGA at Wentworth, Goodwood Festival of Speed to conferences, pop-up stores and sporting events.
Purity worked with BMW and MINI UK to organise a series of casting and selection days. Staff were profiled according to the brands they were representing. In the region of 150 staff were trained to work as product demonstrators, lead generators or hospitality staff over the three-year period. The range and location of events varied greatly and as a result the BMW MINI team travelled the length and breadth of the country to work for the brands.
BMW and MINI UK invested in significant training to develop the skills and expertise of staff with a number recognised as product geniuses. Purity provided staff to work at approximately 550 events delivering in the region of 3,000 staffing days.
The events were often high profile including the Frieze Art Fair, Goodwood Revival, Scottish Open and the British Touring Cars Championship. Purity take great pride in supplying staff of the highest quality at all times to bring the brands to life.
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