Wimbledon Queue Activation
Brief
Evian, the official water sponsor of Wimbledon, briefed Purity to help celebrate their long-standing partnership and to promote Evian as more than just bottled water. The campaign aimed to:
- Highlight the perfect match between Evian and Wimbledon.
- Encourage spectators to refill and reuse Evian bottles.
- Position Evian as a source of joyful rejuvenation.
The Experience
Purity created a “Mountain of Youth” themed installation within the iconic Wimbledon queue featuring a branded photo booth housed in a dome. This playful space encouraged social media sharing using branded hashtags.
Refill stations were strategically placed around the Wimbledon grounds for easy access, Purity’s Brand Ambassadors were on hand to communicate this to consumers to ensure they refill their evian bottles.
Results
14
Live Days
2,308
Pieces of Content Captured
2,255
Emails Address Captured
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