Lee Kum Kee at Barcode Festival
GroceryAid Barcode Festival provides a unique platform for brands to connect with their customers in an innovative and engaging way.
Lee Kum Kee, a renowned Asian sauce and condiment brand, seized this opportunity to create a memorable experience that showcased its products in a fresh and unexpected light.
Lee Kum Kee aimed to increase brand awareness and consumer engagement while highlighting the versatility and deliciousness of its products.
The Experience
Purity transformed the Lee Kum Kee stand into a vibrant Asian-inspired kitchen with a playful tiki twist. This unexpected combination created a visually striking and memorable space that drew attendees in.
The booth was designed to transport visitors to a tropical oasis with Asian influences. The décor featured bamboo, lanterns, and vibrant colours, while the aroma of sizzling dishes filled the air.
The chefs prepared a range of mouthwatering Lee Kum Kee dishes, showcasing the brand’s diverse product range. From classic char sui chicken to innovative creations like golden umami crispy mushrooms.
It was the first time Lee Kum Kee had attended Barcode Festival and was a successful introduction to the event.
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