With a pedigree of working on Samsung projects in the UK and internationally over the past seven years, Purity was appointed by Cheil and Jack Morton Worldwide to staff the Olympic and Paralympic Games in Rio de Janeiro.
Purity used its growing international agency network to provide local product experts, security staff and cleaning staff to work across the three different locations; Olympic Park, Athlete’s Village and Main Press Centre.
The Purity project team visited Rio on many occasions leading up to the Games to interview, select and train staff for the project. Several hundred local staff applied for the 150 roles. Leading the local staff were 24 Senior Event Managers and Team Leaders, taken from our experienced pool of Samsung staff from the UK. This team assisted in the training phase and managed each of the activation showcases throughout the Games.
Over 75,000 people visited the showcases. Purity provided operational management in Rio, during both the Olympic and Paralympic Games, ensuring that every showcase ran smoothly.
The Olympic showcase gave visitors the opportunity to experience the latest in Samsung technology, including the 64-seater 4D VR rollercoaster theatre. The experience included an interactive tour that took visitors through several unique experiences , such as S7 Beats, S7 Run, 360 Social Galaxy and VR canoe.
In the Athlete’s Village, the Samsung team were on hand to assist athletes and coaches in setting up Samsung devices and problem-solving. This showcase proved extremely popular during both the Olympic and Paralympic Games.