No One Does
Unsweetened Like Alpro
Purity were briefed to deliver an engaging brand experience in 2019 focusing on Alpro’s pioneering range of plant-based Unsweetened products as part of the brand’s New Year ‘No One Does Unsweetened Like Alpro’ campaign.
A key part of the brief was to create an experience that ensured consumers went away with increased positivity towards the brand. The activity also needed to support both Pancake Day and the Alpro led ‘Plant Power Day’.
Over 2 months our Alpro teams sampled over 100,000 consumers a variety of offerings including hot soup, bespoke samples from our taste bar, and samples paired with fruit and cereals.
High profile locations included Westfield London, Birmingham Bull Ring, Glasgow Braehead, along with Liverpool Lime Street and London Victoria stations which helped us reach well over 1 million people.
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