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Whether you’re planning a nationwide activation, pop-up experience or guerrilla marketing stunt, our brand ambassadors and street teams know how to create cut-through, driving awareness, engagement, and action where it matters most.

Promotional Staffing for
Brand Activations
and Pop-Ups

Live experiences demand more than just presence, they demand presence with purpose. At Purity People, we handpick promotional staff who not only understand your brand, but who know how to engage passers-by, build rapport quickly, and leave a lasting impression.

From major sporting events and festivals to shopping centres, university campuses and city centres, we deploy promotional teams that stop traffic (sometimes literally) and spark meaningful interactions.

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Hire Trained Brand Ambassadors

Every activation is different. That’s why we build your promotional team based on the campaign goals, target audience, and environment.

Our brand ambassadors are:

  • Fully trained and briefed, with brand knowledge and product understanding.
  • Confident communicators, skilled in sampling, data capture, and lead generation.
  • Diverse and authentic, ensuring your brand speaks to today’s consumers in relevant and inclusive ways.
  • Supported by event managers and real-time feedback, to keep quality and performance on point throughout.

We don’t just send people. We send people who deliver results.

Why Leading Brands Choose Our Promotional Staff

Promotional Teams for Retail, Field, and
Experiential Campaigns


Wherever your audience is, we’ll meet them there, with the right people and the right message.

Our promotional staffing supports:

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High street and city centre campaigns

Deliver bold, attention-grabbing moments with well-briefed street teams.

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Campus, festival and event marketing

Tap into culture and community with staff who bring energy and authenticity.

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Sporting & mass participation events

Bringing brand sponsorships to life through highly engaged staff.

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Pop-ups and roadshows

Staff who represent your brand consistently across every touchpoint.

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Retail and in-store activations

Drive awareness, traffic and conversion with knowledgeable brand ambassadors.

See Our Work in Action

From major FMCG launches to disruptive brand takeovers, our case studies show how Purity People have helped brands show up and stand out.

Let’s Build Your Team

Got a campaign in the works? Tell us what you’re planning, and we’ll build a promotional team to match.