London Coffee Festival 2024
2024 marks our fourth year partnering with Alpro at London Coffee Festival.
Objectives:
- To engage with the coffee community, and Alpro customers
- To create a visually striking coffee shop pop-up stand
- To deliver a fun coffee experience which puts Alpro Barista front and centre
The Experience
Purity’s designers embraced Alpro Barista’s brand identity with a vibrant orange and monochromatic design to mimic a coffee shop. This modern aesthetic set the perfect stage for showcasing their delicious plant-based offerings.
Alpro’s expert Baristas and Purity’s passionate Brand Ambassadors served a menu of coffee masterpieces. Oat Banoffee Lattes, Natural Blue Tea Coconut Lattes and of all the coffee classics were expertly brewed and served with Alpro Barista’s range of plant-based drinks – Soya, Oat, Coconut, and Almond.
Consumers were encouraged to take photos with their insta-worthy coffees at our lush green wall and tag Alpro to win a DeLonhgi coffee machine.
If that’s not all the first 200 consumers who visited the stand received a free branded glass coffee cup.
Results
We’re proud to support Alpro’s mission of revolutionising the coffee experience with delicious and sustainable plant-based options.
1,700 +
Samples
800 +
Giveaways
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