Purity were appointed by agency client Cheil UK to provide trained staff to the Samsung Galaxy Studio, located at Westfield London shopping centre in White City in Autumn 2017. The campaign was live seven days per week for six weeks. Each day we placed 40 staff on the Studio working in a number of different roles within the demonstration and participation zones across the Studio. The experience proved to be extremely popular with consumers, and the team delivered in excess of 170,000 product demonstrations throughout the campaign at an average of nearly 4,000 per day.
Importantly, Purity also devised and delivered our Customer Experience Programme ahead of, and throughout the project. This initiative has been designed to optimise customer engagement by staff on experiential campaigns. Our trained Customer Experience Director lead the team during the training phase and then mentored and supported staff throughout the project to ensure the highest possible level of experience for anyone visiting the Studio.