Agency client Cheil UK engaged Purity to provide trained staff to the Samsung Galaxy Studio, located at Westfield London shopping centre in White City in Autumn 2017.
The campaign was live seven days per week for six weeks. Each day we placed 40 staff on the Studio, working in many different roles within the demonstration and participation zones across the Studio.
The experience proved to be extremely popular with consumers, and the team delivered over 170,000 product demonstrations throughout the campaign at an average of nearly 4,000 per day.
Importantly, Purity also devised our Customer Experience Programme ahead of the project and used it and throughout to optimise customer engagement.
Our trained Customer Experience Director led the team during the training phase and then mentored and supported staff throughout the project to ensure the highest level of experience for anyone visiting the Studio.