5 Brand Activation Insights to Supercharge your Sales
April 2025
Did you know that 91% of customers feel more optimistic about a brand’s product or service after actively participating in a live activation or experience?
As a global brand experience agency, we’ve got the know-how to create game-changing activations that immerse audiences in your story and cultivate fiercely loyal fans. In this blog, we let you in on 5 simple secrets to create brand experiences that supercharge your sales success!
All the Feels
True connection happens when people are fully present. By creating experiences that pull your audience away from distractions, you can engage them in your messaging and influence their relationship with your brand.
- Leveraging the power of emotion can elicit powerful feelings that create lasting memories and deeper brand connections.
- Using storytelling to guide participants into the heart of the experience, you’re able to make your audience feel like they’re part of your narrative.
- Engaging all of the senses can help to heighten the experience for your audience.
Design activities that stimulate sight, sound, touch, smell, and taste to create a fully immersive experience.
Our Alpro Breakfast Club pop-up, in partnership with Ketchum, did just this!
Think bright floral table settings, green smoothies with candy coloured straws, and finger food, followed by a bespoke 5-course breakfast menu.
Everything contained an Alpro product and the event included an exclusive interactive experience with a Michelin trained chef.
Levelling Up
Successful brand activations push the boundaries, and find new ways to expand your reach and engagement that don’t distract from your everyday business. This could mean collaborating with partner brands, leveraging national or international events, or introducing a celebrity or influencer as part of your campaign.
According to a study by Influencer Marketing Hub, 63% of consumers trust influencers more than brands, emphasising the power of personal connections in driving trust.
When biscuit-bestsellers, LU, launched their Le Petite Ganache range, communications agency Tin Man could think of no-one better than French maitre d’hotel, Fred Sirieix, to give our patisserie pop-up guests a little ‘oh la la’ with their biccie samples!
Budget Bliss
Businesses tend to have healthy budgets for brand activations, and it’s essential for everyone to feel they’ve received good value for money and a strong return on their investment (ROI).
Taking a strategic approach and prioritising efficiency, while working with a robust network of industry partners, allows you to maximise your budget and exceed expectations.
Working with Rush Sport & Entertainment, Purity’s installation of two giant replica helmets, over 2 meters tall, in Covent Garden and Westfield London, were created to showcase the special edition design of Fernando Alonso’s Aston Martin helmet for the British Formula 1 Grand Prix.
The exact replica, with style, colour and logos matching the real Bell helmet used by Fernado Alonso in the Grand Prix race, was seen by more than 1.5million people.
To further engage consumers, an interactive, app-based experience was introduced to enhance customer engagement and loyalty and allow them to win BOSS x Aston Martin merchandise in store. This additional consumer engagement saw more than 300 people scan the QR code to win.
Generate FOMO
If you’ve ever waited for hours in the online queue for Glasto tickets or held your breath for months on end to find out if you’ve been successful in the Wimbledon ballot, you’ll know the true meaning of FOMO!
High demand for participation in an experience can make you want it more than ever, and by capitalising on a ‘limited-time, ‘short-supply’ or ‘exclusive-edition’ brand activation, you can motivate people to engage with it and amplify its reach and impact.
To raise awareness of KFC Delivery’s partnership with Sky Sports, working with Freuds, Purity produced a KFC Delivery Pit Stop at Moto Cherwell Valley Services near Silverstone prior to the British Formula 1 Grand Prix.
36 cars came through the pit stop in the 2 hour experience, with 80 servings of KFC delivered, creating a real buzz and excitement for those that were lucky enough to enjoy the activation first-hand and many more, who saw it happen in the flesh, in the media and online, with the campaign gaining millions of impressions.
Get Onboard with ESG
ESG (Environmental, Social and Governance), is increasingly crucial for businesses. With a shift in consumer values and heightened societal awareness, customers connect more favourably with brands that are committed to ethical and sustainable practices.
According to KPMG, 95% of the world’s biggest corporations are now publishing carbon targets, while more than half have a sustainability leader.
Previously providing brand experiences to Hiscox for their Cyber Security and Malicious Attacks products, Purity was the first port-of-call for its most recent brief, to create an engaging experience around the Hiscox Power and Renewables team.
The Hiscox Energy Express departed from a ‘one-day-only’ train station situated within the Lloyd’s Underwriting Room.
Brokers and clients took an exhilarating journey through time, from the 1990s right through to the 2050s, exploring what the power and renewable energy landscape looked like in decades past, how it looks different today, and learning about what the future could hold.
Supercharge your sales with brand activation
Everything starts with an idea, and at Purity, we’re full of them!
Talk to us about your brand aspirations and we’ll help you to drive engagement and build lasting connections with your target customers.
