Experiential Marketing Agency Insights: 6 Impactfully Diverse Campaigns
September 2024
In a world saturated with ads, where attention spans wane and digital noise grows louder, experiential campaigns emerge as the antidote. These campaigns don’t just sell products; they weave narratives, evoke feelings, and etch memories into the minds of participants.
Buckle up—we’re about to explore 6 examples of how emotion, the currency of connection, can become your brand’s most potent superpower.
Samsung
From London, Rio and the Alps to name a few – Purity’s ongoing successful 13-year relationship with Samsung has delivered results which are nothing short of exceptional!
In 2019, Samsung celebrated a fantastic milestone – the 10th anniversary of the first Galaxy S device! So together we launched the Samsung S10 in a London-based immersive retail store environment.
Following a successful 2018 Galaxy Studio, the new Premium Galaxy Studio aimed to create aspirational experiences with curated content, inspiring “insta-worthy” moments,
Purity, the experiential marketing agency on hand, recruited 75 technically enthusiastic staff for the Samsung Studio who conducted a 2-day workshop-style training session facilitated by Purity’s elite Samsung Avengers Team and Samsung Product Trainers. The training covered consumer journey programs, product knowledge, and motivational engagement. Customers were invited to explore the Samsung Studio using the “Buddy App” at the Studio’s designated experience zones where branded merch could be won.
Impact and results
The Samsung Premium Galaxy Studio welcomed over 38,000 visitors during its successful 6-week run! Naturally, the concept then expanded internationally.
The Galaxy crew played a crucial role, engaging visitors warmly in a comfortable environment. Purity provided onsite operational support, including product management, throughout the 39 live days at Westfield Shepherds Bush
KFC
Motorsport and a fantastic food experience – a match made at Silverstone!
We were briefed to deliver an exhilarating guerilla campaign to promote the partnership between KFC Delivery and Sky Sports. Let’s peek behind the curtain of the KFC Delivery ‘Pit Stop’ hosted at Moto Cherwell Valley Services near Silverstone (prior to the British Formula 1 Grand Prix).
Partnering as the experiential marketing agency working with Freuds PR, we created a high-octane pitstop experience for avid petrol heads on their way to Silverstone. The campaign featured a branded KFC pit stop box, and our pit crew team (Purity People) delivered a Formula-1-speed car spritz, with a KFC twist!
Impact and results
This event was an unbeatable celebration of racing, perfectly paired with finger-licking-good fried chicken. Executed with a budget of less than £20k, it achieved an impressive reach of 21.5m, with 111 pieces of media coverage. This campaign had fun and success written all over it.
Jeep – USA
“How do you get holiday-makers and sportspeople excited about a 16-year sponsor of the Winter X-Games when on-site presence has become too familiar and on-site logistics more challenging?”
That’s not just the question we had to answer – it’s the type of challenge that really excites us! Get thousands of targeted consumers behind the wheel of a Jeep while educating, exciting, and ultimately driving sales leads for dealers – let’s goooo!
The solution? We launched the Jeep “Champion of Adventure” experience, where fans stepped into a massive 30-foot geodesic dome for a virtual Jeep test drive. Once settled into the heated seat of the iconic Jeep Wrangler, they embarked on an exhilarating 4-D, 4-minute mountain drive adventure.
Our team crafted an incredible 360° panoramic cinematic film, making the journey a full sensory delight, complete with wind, nature sounds, and even scents!
After the experience, fans got to meet X-Game athletes, customise leather Jeep keychains, and hop into a Wrangler. What a ride!
Impact and results
The “Champion of Adventure” activation was the most-awarded auto-activation of 2020!
- More than 4,000 engagements over the course of the three day event.
- A 130% increase versus YAG.
- More than 45% increase in NPS survey post-experience.
- 635% increase in leads versus two years previous.
Malibu
“Let your inhibitions fly away like the ocean breeze” – and what better way to do that than with a certified-delicious cocktail in hand?
The team at Purity were buzzing after being briefed to design an interactive booth that enabled audiences to step into a world where judgement is left behind and self-expression reigns supreme.
Enter The Malibu Confession Booth:
What is it?
The Malibu Confession Booth allows up to four friends to answer confessional questions, strike epic poses for photos, enjoy a mini-disco, and receive a printed keepsake of their unforgettable experience.
Purpose
Beyond being a booth, it celebrates individuality, inclusion, and authentic fun, embodying Malibu’s spontaneity.
Where to find it
Malibu was featured at festivals like Elrow, We Are Fstvl, and Manchester Pride, as well as various bars across the UK.
Special touch
Purity has created personalised GIFs capturing the best moments, ensuring lasting memories.
The message?
“Do Whatever Tastes Good” and embrace your unapologetic self!
Impact and results
At each festival, our meticulously designed booth experienced a steady stream of queuing festival-goers throughout the day and night. We sampled thousands of visitors, and our well-trained Brand Ambassadors immersed festival attendees in the world of Malibu – creating an unforgettable brand experience!
Due to overwhelming popularity, we expanded to two booths—one festival-ready and the other tailored for smaller, on-trade city centre bars.
Marriot Bonvoy
Marriott Bonvoy, with its extraordinary portfolio of 30 hotel brands covering the globe, wanted to do something special at a VIP guest event in Abu Dhabi at the exclusive Ritz Carlton hotel.
The event was an incredible opportunity for high-profile guests and media to celebrate Marriott Bonvoy’s sponsorship of the Mercedes Petronas Formula 1 team during the Abu Dhabi Grand Prix.
As the experiential marketing agency of choice working alongside Rush Sports & Entertainment (a global sponsorship agency) – Purity took the helm in transforming a brand partnership into an unforgettable experience. The mission was to design, execute, and manage three dynamic live activations, strategically timed around the climactic race weekend for the best awareness/coverage possible.
Our meticulously crafted interactive brand hubs allowed attendees to enter the ‘Marriott Garage,’ a strategic homage to the Mercedes F1 Team Pit Garage, positioned alongside the official Mercedes stand within the Yas Marina Circuit Fan Village.
Marriott curated an engaging brand experience, featuring diverse touchpoints like an enrollment reception area and a captivating photo backdrop for social media sharing.
The highlight was a four-car simulator, allowing fans to virtually race around the Yas Marina Circuit. Exclusive Mercedes F1 prizes were awarded to the fastest lap conqueror.
Exciting ventures continue as more and more people enrol into the Marriot Rewards Program!
Café Bustelo – USA
Authentic Latin espresso-style coffee – at home? Café Bustelo and Purity say yes.
Now part of the Smucker’s family, the brand is on a journey to expand beyond its Latin roots, sparking excitement and engagement with the vibrant “authentica sabor latino.”
We reintroduced Café Bustelo with a bang, inspiring consumers to bring the rich flavours home and igniting awareness and trials in dynamic growth markets like Houston and Philadelphia! For three months in each market, we brought the spirited Café Bustelo Latin experience to life in local communities with an exhilarating pop-up full-service retail Café!
Our Inspira Brand Ambassador Team served up delicious Latin-inspired coffee beverages like Cafecito, Café Con Leche, Café Americano, and Café Chocolate, alongside mouthwatering traditional Latin snacks and desserts such as empanadas, pastelitos, tres leches, and flan. The Café buzzed with Latin entertainment, showcased stunning local art, and became a lively venue for community events!
Impact and results
We supercharged the Café’s POS system and on-site tablets to survey consumers, capturing essential KPIs with flair!
Plus, we crafted a dynamic influencer strategy and campaign that skyrocketed media coverage and boosted national awareness!
- $260,000 sales generated.
- 28,000 guests served.
- 31MM media impressions.
How you can achieve this impact
As an experiential marketing agency specialising in creating unforgettable experiences, you too can forge emotional connections with distinct word-of-mouth advantages by getting in touch!
We’d love the opportunity to sit down and collaborate with you surrounding how your company could tap into human nature for better returns.
