Experiential needs a voice

Rob Quinn, Managing Director at Purity, shares his views on the need for a recognised body within the experiential marketing industry. This article featured in Stand Out magazine.

The time is now right for experiential as a discipline to emerge from the shadow of the marketing-mix and stand-alone with its own industry association to represent it, argues Rob Quinn, MD of brand experience agency, Purity.


Cannes – The Pride of the Lions

I have just returned from my first visit to the Cannes Lions (www.canneslions.com), the festival that celebrates international creativity in marketing and advertising. Each year around 12,000 delegates drawn from 94 countries come together to celebrate the best of creativity in brand communication, discuss industry issues and network with one another. The statistics surrounding the…


Purity opens in New York

We’re delighted to officially announce that Purity is opening our New York office this month. This is our first expansion outside the UK and a decision that comes in response to the strong growth in international campaigns we are delivering as an agency. Purity New York will be headed up by Business Director, Baqer Keshwani,…